Acting as the official cloud, Google has taken a prominent role in the run-up to the LA 2028 Olympic and Paralympic Games (LA28), which is the provider of the event as well as a founding partner. Google’s infrastructure will help Team USA with cutting-edge tools and support both the Games’ activities and digital coverage under the accord.
Search capabilities like ‘AI Mode’ along with the Gemini artificial intelligence model should be major instruments by means of which followers get event information. Ask questions and interact with material across channels. LA 2028 Olympic leadership stresses that the collaboration aims to present a Games that is broadly accessible and technically sophisticated. According to the chair of LA28, Casey Wasserman , Google’s tools would enable guests to negotiate venues, get real-time information, and interact more dynamically with the event.
Marketers from Google’s side say the partnership will enhance fan personalization and raise engagement. During its broadcast activities, NBCUniversal will use Google’s cloud capabilities to include AI-driven features throughout its coverage. On the content front, YouTube will collaborate with NBC to show Games-related content and thus expand audience reach. Millions of spectators, athletes, personnel, and more than 70,000 volunteers are projected to benefit from Google’s technical implementation in the LA 2028 Olympics.
Google joins the ranks of big companies already committed to the Games as a business partner and becomes the fifth founding partner of the Los Angeles 2028 Olympic and Paralympic Games (LA28). Financially, LA28 is aiming for USD 800 million to 1 billion in fresh sponsorship agreements by the end of 2025, therefore, raising approximately $2 billion in sponsor income. Organizers have confirmed that the Games would depend mostly on current venues rather than building new complexes. Google’s inclusion highlights a bigger trend (specially with the release of Google AI Plus ): big sports, so far among the most audacious integrations of AI and cloud in Olympic history. Events depend more and more on state-of-the-art digital tools for media distribution, fan interaction, and operations.