Amazon has launched Amazon Bazaar, a standalone app offering ultra-low-priced goods under $10 across 14 global markets. Aimed at price-sensitive consumers, the move expands Amazon’s reach into budget e-commerce, though profitability and local competition pose significant challenges.
Signalling a more pointed foray into value-focused e-commerce, Amazon.com, Inc. has launched Amazon Bazaar, a separate purchasing application meant to offer ultra-low-priced products in some international markets. The Bazaar app offers ‘hundreds of thousands’ of products, most of which are priced under $10 and in certain instances as little as $2.
Shoppers in the recently supported countries can log in using their usual Amazon credentials; the experience is presented as inexpensive yet in line with Amazon’s logistical and service
While keeping its worldwide fulfillment network, the stand-alone app enables Amazon to mirror the ‘bargain-first’ strategy seen on other systems. Analysts see this as a key move in Amazon’s worldwide growth
Customers in high value-seeking segments may be really drawn to access to a curated selection of very inexpensive products supported by Amazon’s brand and logistics. The project lowers Amazon’s addressable worldwide market and establishes a reduced entry point; however, the thin margins intrinsic in sub-$10 products and ultra-discount competitors will challenge implementation. Established value players in local markets might find themselves under more pressure as Amazon brings size and worldwide supply-chain power to the ‘budget’ area. Although Amazon Bazaar
