AI startup Aurasell has raised $30 million in a seed funding round as part of a bold project meant to disrupt the CRM (customer relationship management) industry. With the ambition of replacing heavy, San Francisco-based companies, it is creating what it says is the first AI-native go-to-market (GTM) platform. Multi-tool sales pile with a logical, sophisticated alternative.
Next47 led the financing round, with assistance from Menlo Ventures and Uncommon Ventures. Experienced technologists with backgrounds at major companies like VMware, Twilio, Cisco Meraki, Nutanix, and Harness, Jason Eubanks and Srinivas Bandi co-founded Aurasell. Inspired by their own direct experience with complex sales processes, they developed a simplified solution beginning with the ground.
Jason Eubanks said many of today’s CRM systems are outdated and inefficient, therefore forcing revenue managers to have a hodgepodge of tools only to run their everyday activities. He noted the difficulty of integrating several unconnected systems by saying that “sales leaders have become part-time IT managers.” Rather than simply being added onto obsolete programs, Aurasell’s raise of $30 million aims to fix this by developing a system where artificial intelligence is incorporated into every layer.
The creative agentic workflow model of Aurasell is its hallmark. Rather than simply automating specific tasks, the platform uses AI agents to handle complex sales activities in collaboration with human teams, from lead generation and forecasting to quoting and performance tracking. This method helps to expedite decision-making, improve data clarity, and increase efficiency.
The company claims that its platform combines key GTM features, including conversation intelligence, outreach, and analytics, into a single, smooth interface. And rumored that it may soon be integrated with Gemini’s new “Memory Feature” lookalike AI. Apart from boosting efficiency, this integration seeks to offer real-time insights often missed by traditional CRM systems. Investors think Aurasell is launching into the market at the ideal time. According to Lak Ananth, Managing Partner at Nex, “Most incumbents are fitting artificial intelligence into decaying infrastructure.”
