AI startup Aurasell has raised $30 million in a seed funding round as part of a bold project meant to disrupt the CRM (customer relationship management) industry. With the ambition of replacing heavy, San Francisco-based companies, it is creating what it says is the first AI-native go-to-market (GTM) platform. Multi-tool sales pile with a logical, sophisticated alternative.
Next47 led the financing round, with assistance from Menlo Ventures and Uncommon Ventures. Experienced technologists with backgrounds at major companies like VMware Cisco Meraki
Jason Eubanks
The creative agentic workflow model of Aurasell is its hallmark. Rather than simply automating specific tasks, the platform uses AI agents to handle complex sales activities in collaboration with human teams, from lead generation and forecasting to quoting and performance tracking. This method helps to expedite decision-making, improve data clarity, and increase efficiency.
The company claims that its platform combines key GTM features, including conversation intelligence, outreach, and analytics, into a single, smooth interface. And rumored that it may soon be integrated with Gemini’s new “Memory Feature” Lak Ananth
