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JMP Securities Boosts Upwork Outlook to ‘Market Outperform’

Munish Gupta Munish Gupta
|
Published on October 9, 2025
JMP Securities reiterates its Market Outperform rating for Upwork

After JMP Securities raised its price target to $27, Wall Street gave Upwork Inc., the worldwide freelance marketplace, a new confidence vote and reaffirmed a Market Outperform designation. The updated forecast suggests increasing hope for the company’s corporate projects and the expanding deployment of artificial intelligence on its platform.

JMP Securities’ thesis revolves around Lifted, Upwork’s corporate solution, enhanced by the acquisitions of Bubty and Ascen. Offering companies a more unified approach to sourcing and managing freelance talent, Lifted helps the company to have a sharper edge against conventional staffing companies. JMP argues that this might be a long-term growth engine that would enable Upwork to broaden its reach beyond its current customer base.

The brokerage also noted other growth drivers: the launch of a variable freelancer fee structure, growing demand for AI-related services, and improvements for Upwork Inc.’s promotional and revenue sources. Together, these projects are regarded as essential for accelerating the revenue curve and increasing the gross services volume (GSV) of the corporation. With its $27 call, JMP is currently one of the most bullish targets among the analyst coverage.

Anthony Kappus

Alongside these recommendations, Upwork has been engaged on the corporate front. Emphasizing management’s faith in the firm, its board authorized a $100 million share buyback plan. Effective September 2, the business also unveiled Anthony Kappus as its first Chief Operating Officer, bringing growth and operational experience from His previous position with Redfin, a move projected to improve Upwork’s execution of strategy.

Furthermore, uncertain is the adoption of novel pricing models since changes in the market economy might need time to reconcile. Despite the obstacles, JMP’s recent call shows a belief that Upwork is starting a new stage when corporate contracts, artificial intelligence services (Google AI Plus expands budget to 40 more countries), and platform innovation might shape its growth trajectory. Investors will be highly interested in the company’s forthcoming profits and early indicators from lifted adoption to see whether this optimism is justified.

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