As it seeks to grow its India development team to encourage North American expansion, Keychain, an American startup helping consumer brands find manufacturing partners, has successfully closed $30 million in fresh financing. Keychain runs as a distributed company even if its headquarters are in New York, with most of its engineering and product development efforts concentrated in India.
With this new funding, the startup is dedicated to improving this operating model, aiming to grow its engineering, product design, and analytics staff in Gurugram from 35 to 70 in the next months. Accounting for half of Keychain’s overall workforce of 70, which also includes roughly 20 workers in New York and the rest in Austin, this team based in India manages partnerships, go-to-market tactics, and sales.
This method is meant. Though Keychain mostly serves Western markets, it has set up its main growth efforts in Gurugram, regarded as the second-largest tech center in India after Bengaluru, in order to manufacture the CPG (Consumer Packaged Goods) platform for its customers in the North America region. As reported by the startup, the software platform now helps seven of the top ten retailers, including 7-Eleven and Whole Foods, as well as seven leading CPG companies like General Mills, connect with possibly suitable manufacturers.
Co-founder and CEO of Keychain, Oisin Hanrahan, said in an interview, “It is the talent, depth, availability, and the speed with which you can access talent of that depth and availability in India.” Alongside Jordan Weitz and Umang Dua, his co-founder at Handy, a home services application company, then taken by Angi, Hanrahan started Keychain in 2023. According to Hanrahan, Dua from New Delhi has given Keychain’s central teams in Gurugram a ‘natural edge.’ Both Dua as well as Hanrahan have spent time creating Keychain’s teams across the United States and India, eventually selecting India as the engineering hub for the company.
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