Meta Platforms has revealed a major increase in its artificial intelligence infrastructure with fresh $1.5 billion in a data center project in El Paso, Texas. Reflecting its continuous drive to enable artificial intelligence workloads with committed hardware-based capacity, Meta will open its twenty-ninth facility worldwide, third in Texas.
Starting in 2028, the El Paso campus is meant to run at a 1-gigawatt capacity once fully constructed, an energy equivalent to run a medium-sized American city for a day. Meta claims the site was picked because of El Paso’s superior power grid and local availability of a qualified workforce. More than 1,800 workers are projected to be hired at peak construction, whereas the completed data centre would enable some 100 permanent jobs.
With existing large operations in Texas, the firm has spent more than $10 billion in the state, where it now employs more than 2,500 people. Meta also said that the El Paso facility will run entirely on renewable energy. The design will reuse closed-loop fluid cooling systems. The company has pledged to return twice the volume of water used to nearby watersheds, exceeding its present 2030 objective of being ‘water-positive.’
This investment is part of a larger trend: hyperscale cloud providers, Amazon, Google, Microsoft, and Meta ($10 billion project in Louisiana ), are expected to invest over $360 billion into artificial intelligence infrastructure, especially data centres, in 2025. The endeavor first started with outreach from the Texas governor’s office; El Paso provided Meta incentives to get the project going.
“We expect there probably to be others that will want to follow,” as Jon Barela of the Borderplex Alliance put it, indicating expectations that more Tech projects will concentrate around the area. Meta’s increased Texas investment highlights how Big Tech is rushing to create the physical infrastructure necessary for next-generation artificial intelligence solutions. The future of computing will center on infrastructure fueled by clean energy and water-conscious systems; therefore, the El Paso campus is a huge gamble.