Nintendo revealed on August 3, 2025, that it will be increasing retail prices in the United States for all original Nintendo Switch devices and some accessories, citing shifting ‘market conditions’ as the justification for this adjustment. This is the first change in the retail price of the original Switch, set at $299.99, since 2017.
Effective at once, the new prices are $339.99 for the standard Nintendo Switch (up by $40), $399.99 for the OLED model (up by $50), and $229.99 for the Nintendo Switch Lite (increased by $30). Accessory pricing has also somewhat increased: Joy-Con 1 controllers now cost $89.99, up $10; the Alarmo desk clock is also up $10 to $109.99.
For the time being, Nintendo has made it clear that the prices for the Switch 2 console, all Switch-family game titles (both physical and digital), and Nintendo Switch Online subscriptions
Many analysts see this rise in price as a response to BLS’s deeper IT sector slowdown
Analysts of the market have noted that this pricing strategy runs against conventional sector methods, wherein earlier-generation hardware generally experiences a price cut upon the release of a successor. Here, the older Nintendo Switch models are now priced closer to the newer Switch 2, which made its debut this past June at $449.99 and has already sold over six million copies globally.
GamesRadar calls the new pricing strategy unusual since it elevates legacy hardware expenses overall instead of phasing out a model via discounts. Nintendo’s choice comes at a pivotal moment: the Nintendo Switch 2 is selling strongly
