Starting in 2026, Spotify is getting ready for a fresh chapter in its leadership as founder Daniel Ek said he will hand over the chief executive position. Ek will take over the role of Executive Chairman after leading the business from a start-up in Stockholm to the most widely used music streaming service on earth.
The daily running of the firm will shift to co-chief executives Gustav Soderstrom and Alex Norstrom . The change is portrayed as a formalization of obligations that had already been changing secretly. Both Söderström, in charge of product and technology, and Norstrom, in charge of commercial operations, have assumed more authority in recent years. Ek said that instead of daily management, his own attention will now shift toward long-term vision, strategic investments, and more corporate monitoring.
Remarkable is Spotify’s timing. The business just reached its first full year of profit, a milestone mostly supported by increased subscription costs and stricter cost management. Spotify has a strong worldwide presence, with over 700 million monthly users. Still, its leaders must navigate a cutthroat market where Apple Music, Amazon Music, YouTube Music, and even Nintendo Music are aggressively expanding their reach.
Additionally, under inspection are Daniel Ek ’s own investments outside Spotify. Through his investment vehicle, Via Prima Materia, he has supported Helsing, a European defence technology company with a focus on artificial intelligence and drones. This relationship has drawn criticism from musicians who maintain that music and defense interests should remain independent. Many artists have pulled their music from Spotify as a protest.
Investors reacted somewhat to the leadership announcement. Following the announcement, Spotify’s share price dropped by more than 5%, reflecting shock at the structural change and doubt regarding the co-leadership style. Analysts point out that dual leadership raises questions about how decisions would be coordinated, even if it offers balance. For Spotify, the change represents an attempt to strike a compromise between renewal and continuity, and a promise to reach $10 billion milestone .